Will AI replace Art Directors?
Estimated risk score: 52 out of 100
Moderate replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (33 to 71).
For the occupation as a whole, from ratings of its 16 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 27-1011.00 · Arts, Design, Entertainment, Sports, and Media
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 5 of its 16 rated tasks. In O*NET’s words.
- Create custom illustrations or other graphic elements.
- Research current trends and new technology, such as printing production techniques, computer software, and design trends.
- Review illustrative material to determine if it conforms to standards and specifications.
- Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 1 of its 16 rated tasks. In O*NET’s words.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
What the job is
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.
Also called: Creative Director (CD Director), Art Admin, Art Manager, CD Director, Art Supervisor, Creative Manager, Magazine Designer, Digital Art Director.
Closest jobs we score by hand
In the same field (Arts, Design, Entertainment, Sports, and Media). Different jobs, each scored by a person.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate