Will AI replace Search Marketing Strategists?
Estimated risk score: 73 out of 100
High replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (54 to 92).
Social Media Manager? We score that job by hand: 86/100 SEO Specialist? We score that job by hand: 80/100
For the occupation as a whole, from ratings of its 36 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 13-1161.01 · Business and Financial Operations
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 17 of its 36 rated tasks; the first 6 are shown. In O*NET’s words.
- Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Conduct financial modeling for online marketing programs or Web site revenue forecasting.
- Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 0 of its 36 rated tasks. In O*NET’s words.
None of its rated tasks.
What the job is
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Also called: Digital Media Planner, Paid Search Strategist, Online Marketing Consultant, Web Analyst, PPC Specialist, PPC Strategist, Search Manager, SEM Specialist.
Scored by hand
We score Social Media Manager (86) and SEO Specialist (80) by hand: related jobs, so the numbers can differ.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate