Will AI replace Writers and Authors?
Estimated risk score: 77 out of 100
High replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (58 to 96).
Copywriter? We score that job by hand: 82/100
For the occupation as a whole, from ratings of its 20 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 27-3043.00 · Arts, Design, Entertainment, Sports, and Media
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 17 of its 20 rated tasks; the first 6 are shown. In O*NET’s words.
- Vary language and tone of messages based on product and medium.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher.
- Follow appropriate procedures to get copyrights for completed work.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Plan project arrangements or outlines, and organize material accordingly.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 0 of its 20 rated tasks. In O*NET’s words.
None of its rated tasks.
What the job is
Originate and prepare written material, such as scripts, stories, advertisements, and other material.
Also called: Freelance Copywriter, Advertisement Agency Copywriter (Ad Agency Copywriter), Ad Writer, Biographer, Blurb Writer, Screenwriter, Song Lyricist, Article Writer.
Scored by hand
We score Copywriter (82) by hand: a related job, so the numbers can differ.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate