Will AI replace Advertising Sales Agents?
Estimated risk score: 69 out of 100
High replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (50 to 88).
For the occupation as a whole, from ratings of its 20 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 41-3011.00 · Sales and Related
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 9 of its 20 rated tasks; the first 6 are shown. In O*NET’s words.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Write copy as part of layout.
- Write sales outlines for use by staff.
- Deliver advertising or illustration proofs to customers for approval.
- Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 2 of its 20 rated tasks. In O*NET’s words.
- Arrange for commercial taping sessions, and accompany clients to sessions.
- Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
What the job is
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Also called: Advertising Representative, Advertising Account Representative, Advertising Sales Representative (Ad Sales Representative), Idea Man, Time Buyer, Idea Worker, Space Buyer, Time Broker.
Closest jobs we score by hand
In the same field (Sales and Related). Different jobs, each scored by a person.
Related jobs, estimated
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate