Will AI replace Demonstrators and Product Promoters?
No estimate. There is not enough agreement in the research to estimate this job: its tasks are rated as automatable on paper (much of the side work) but as not sped up by AI language models, so the two scales we combine disagree. Its tasks are below. How we estimate
O*NET-SOC 41-9011.00 · Sales and Related
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 7 of its 24 rated tasks; the first 5 are shown. In O*NET’s words.
- Prepare or alter presentation contents to target specific audiences.
- Research or investigate products to be presented to prepare for demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Provide product information, using lectures, films, charts, or slide shows.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 15 of its 24 rated tasks; the first 6 are shown. In O*NET’s words.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Transport, assemble, and disassemble materials used in presentations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Identify interested and qualified customers to provide them with additional information.
- Instruct customers in alteration of products.
- Practice demonstrations to ensure that they will run smoothly.
What the job is
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Also called: Demonstrator, Product Demonstrator, In Store Demonstrator, Demo Specialist, Food Sample Rep, Sales Exhibitor, Brand Ambassador, Newcomer Hostess.
Closest jobs we score by hand
In the same field (Sales and Related). Different jobs, each scored by a person.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate