Will AI replace Media Programming Directors?
Estimated risk score: 61 out of 100
Moderate replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (42 to 80).
For the occupation as a whole, from ratings of its 23 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 27-2012.03 · Arts, Design, Entertainment, Sports, and Media
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 8 of its 23 rated tasks; the first 6 are shown. In O*NET’s words.
- Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Read news, read or record public service and promotional announcements, or perform other on-air duties.
- Develop promotions for current programs and specials.
- Establish work schedules and assign work to staff members.
- Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Prepare copy and edit tape so that material is ready for broadcasting.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 5 of its 23 rated tasks. In O*NET’s words.
- Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- Conduct interviews for broadcasts.
- Cue announcers, actors, performers, and guests.
- Direct setup of remote facilities and install or cancel programs at remote stations.
- Operate and maintain on-air and production audio equipment.
What the job is
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Also called: News Director, Programming Director, Program Director (PD), PD, Sports Director, Media Coordinator, Paid Media Manager, Paid Media Director.
Closest jobs we score by hand
In the same field (Arts, Design, Entertainment, Sports, and Media). Different jobs, each scored by a person.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate