Will AI replace Producers and Directors?
Estimated risk score: 47 out of 100
Moderate replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (28 to 66).
For the occupation as a whole, from ratings of its 30 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 27-2012.00 · Arts, Design, Entertainment, Sports, and Media
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 8 of its 30 rated tasks; the first 6 are shown. In O*NET’s words.
- Compile scripts, program notes, and other material related to productions.
- Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.
- Perform administrative duties, such as preparing operational reports, distributing rehearsal call sheets and script copies, and arranging for rehearsal quarters.
- Write and edit news stories from information collected by reporters and other sources.
- Research production topics using the internet, video archives, and other informational sources.
- Cut and edit film or tape to integrate component parts into desired sequences.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 6 of its 30 rated tasks. In O*NET’s words.
- Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.
- Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.
- Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.
- Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.
- Supervise and coordinate the work of camera, lighting, design, and sound crew members.
- Hold auditions for parts or negotiate contracts with actors determined suitable for specific roles.
What the job is
Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.
Also called: Director, News Producer, Film Maker, TV Director, TV Producer, Film Producer, Line Producer, Media Manager.
Closest jobs we score by hand
In the same field (Arts, Design, Entertainment, Sports, and Media). Different jobs, each scored by a person.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate