Will AI replace Advertising and Promotions Managers?
Estimated risk score: 64 out of 100
Moderate replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (45 to 83).
For the occupation as a whole, from ratings of its 30 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 11-2011.00 · Management
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 11 of its 30 rated tasks; the first 6 are shown. In O*NET’s words.
- Coordinate with the media to disseminate advertising.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Analyze marketing or sales trends to forecast future conditions.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 2 of its 30 rated tasks. In O*NET’s words.
- Attend or participate in conferences, community events, and promotional events related to products or technologies.
- Represent company at trade association meetings to promote products.
What the job is
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also called: Promotions Manager, Promotions Director, Advertising Manager (Ad Manager), Ad Manager, Ad Director, Ad Executive, Promotions VP, Ad Coordinator.
Closest jobs we score by hand
In the same field (Management). Different jobs, each scored by a person.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate