Will AI replace Public Relations Managers?
Estimated risk score: 61 out of 100
Moderate replacement risk
Estimate from published task research, not reviewed by a person · how we estimate
Within about 19 points for 4 in 5 of the jobs we checked (42 to 80).
Social Media Manager? We score that job by hand: 86/100
For the occupation as a whole, from ratings of its 20 O*NET tasks published in 2023 and calibrated to our hand scores. A specialty inside it can sit higher or lower.
O*NET-SOC 11-2032.00 · Management
Tasks rated in 2023 as ones AI could do or speed up
Tasks a GPT-4-class model could do, or do in half the time or less: 7 of its 20 rated tasks; the first 6 are shown. In O*NET’s words.
- Respond to requests for information about employers' activities or status.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Design and edit promotional publications, such as brochures.
- Maintain company archives.
- Manage communications budgets.
- Produce films and other video products, regulate their distribution, and operate film library.
Tasks rated in 2023 as not sped up by AI
Tasks such a model was rated as not speeding up or taking over: 1 of its 20 rated tasks. In O*NET’s words.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
What the job is
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Also called: Public Affairs Director, Community Relations Director, Public Relations Director (PR Director), PR Manager, PR Director, PR Supervisor, Publicity Manager, Publicity Director.
Scored by hand
We score Social Media Manager (86) by hand: a related job, so the numbers can differ.
Source. This site includes information from the O*NET 30.1 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. USDOL/ETA has not approved, endorsed, or tested these modifications. (O*NET, CC BY 4.0.) Task ratings: Eloundou, Manning, Mishkin and Rock (2023), “GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models”, data used under the MIT licence (licence texts). Our change: we averaged the ratings over this occupation’s tasks and calibrated them to our 0–100 scale. It is not a prediction about any one person and not career advice. Disagree? Write to hello@yourstopwashit.com. How we estimate